HOW TO BUILD A GEN Z SKINCARE BRAND.
PLANET KIND
BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | BRAND CAMPAIGN | TIER 2 PRODUCTION
Gen Z cares about their skin. But they also care about the planet. In order to give them a brand that takes care of both, this was a brand co-creation effort that put the consumer at the center. From the name to the launch plan, and creative, this campaign positioned Planet Kind as the skincare for the kind of world Gen Z wants to live in.
