SHAKE SHACK

HOW TO PIVOT WITHOUT MISSING A BEAT.

BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | CAMPAIGN SYSTEM | TIER 2 PRODUCTION

COVID was bad for restaurants. But for a cult favorite QSR that doesn’t even have drive throughs it was devastating. With no foot traffic, and a stock price that had dropped 70% Shake Shack needed a quick pivot. This idea partnered them with delivery service Goldbelly, and came with an at home cooking show via tiktok that taught loyal fans how to recreate their Shake Shack favs int heir home kitchens. When you can’t go to Shake Shack, this campaign brought Shake Shack to you.

RESULTS

12K

Over 12K shares

12M

Reached 12M customers organically

34K

Over 34K engagements

421K

Reached 421K Views

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