SHAKE SHACK
HOW TO PIVOT WITHOUT MISSING A BEAT.
BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | CAMPAIGN SYSTEM | TIER 2 PRODUCTION
COVID was bad for restaurants. But for a cult favorite QSR that doesn’t even have drive throughs it was devastating. With no foot traffic, and a stock price that had dropped 70% Shake Shack needed a quick pivot. This idea partnered them with delivery service Goldbelly, and came with an at home cooking show via tiktok that taught loyal fans how to recreate their Shake Shack favs int heir home kitchens. When you can’t go to Shake Shack, this campaign brought Shake Shack to you.

RESULTS
12K
Over 12K shares
12M
Reached 12M customers organically
34K
Over 34K engagements
421K
Reached 421K Views