ROMAN
HOW TO DO DICK JOKES WITHOUT MAKE DICKS A JOKE.
20% of guys in their 20’s, 30% in their 30’s, 40% in their 40’s and so on experience it. But 0% want to talk about it. This campaign helped Ro kickstart a new conversation around ED and mens health. We had a few laughs, because if you can laugh about it you can talk about it.
BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | BRAND CAMPAIGN | TIER 2 PRODUCTION
RESULTS
10x
Exceeded KPI for subscriptions in first 4 months
1M
Erections facilitated nationwide
750%
Increase in revenue in 2018 vs 2017
