HOW TO GO FROM IRRELEVANT TO VIRAL.
VITAMINWATER
BRAND PLATFORM SYSTEM | CAMPAIGN SYSTEM | TIER 2 PRODUCTION
Vitaminwater was once one of the biggest brands on the planet, but that was 20 years ago. We had to make it relevant for a new generation. And even though vitamins aren’t cool anymore, the fact is what the world takes out of you, vitamins put back in. This campaign used a viral approach to reestablish the functional wellness for a new generation of Vitaminwater drinkers.
RESULTS
3.5 million
3.5 million views later proved we hit the markrun-rate gross merchandise value
