HOW TO CHANGE THE ECOMM GAME BY GAMIFYING ECOMMERCE.
JET.COM
BRAND PLATFORM SYSTEM | CAMPAIGN SYSTEM | TIER 2 PRODUCTION
JET was a shopping platform with big goals, specifically to take on Amazon. To do it they had a game-ified experience that let shoppers tactically select products that would lower their overall shipping costs through some magical backend logistics software.
It was the kind of thing you might see on an episode of Silicon-Valley, so we tapped Kumail Nanjiani, then star of that show to launch this brand with a gameified video that explained the whole concept in a video that was art imitating life.
RESULTS
1 billion
In 12 months, Jet.com earned a billion dollar run-rate gross merchandise value
3.3 billion
Jet.com went on to sell to Walmart for 3.3 billion
