HOW TO LAUNCH FOOD AS WELLNESS.
HU
BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | CAMPAIGN SYSTEM | TIER 2 PRODUCTION
As the name suggests Hu was all about creating a better way for HUmans to enjoy snacking without the icky stuff that you find in so many snack brands. Inspired by the founders’ story, this campaign launched Hu in their first ever mass market campaign.
