HOW TO REWRITE THE RULES OF ALCOHOL RECOVERY.
ALAVIDA
BRAND ID SYSTEM | BRAND PLATFORM SYSTEM | BRAND CAMPAIGN | TIER 1 PRODUCTION
This campaign included a total re-brand, 360 marketing campaign and brand strategy for a drinking cessation brand on a mission to help people regain control of their relationship with alcohol. This campaign turned not drinking into a game. A buzzfeed-like quiz got people to ask themselves what life would be like if they were in control of alcohol instead of vice versa, and this became their most successful campaign ever.
RESULTS
56%
Decrease in average FB cost per outbound click
86%
Decrease in cost per lead
33%
Increase in search conversion in out-of-home in market
