HOW TO CAPTURE THE ATTITUDE OF A GENERATION.

“F*ck it” is how you’d sum it up for Gen Z. You were born around 9/11, hit middle school during the housing crisis, went to college during Covid, and graduated in the great recession. With all these serious bummers going on you just want to say F-it and have an unserious good time. And friends, that’s what Fireball is for.