HOW TO BUILD A BANK FOR THE UNBANKED.

Current is a credit card for Gen Z, a population who are largely un-banked, but who desperately need smart ways to manage their finances in pursuit of their dreams of becoming creators. This campaign tapped viral tiktok sensation Keyshawntheking to create original music and show a day in his life, in real time using Current in authentic ways and positioning it as THE bank for the creator generation.